Four Weeks
Custom Branding & Design
Brands that truly connect
Custom branding,
So you’ve been in business for a few years and you’re ready to enter a new chapter of easy attraction and clients that light you up.
The custom branding package is designed to take your business to new heights by creating an identity that connects with YOUR crowd and showcases the quality you have to offer, so that they can see it too.
Inclusions
Branding
We’ll start with a clean, simple brand strategy (because “overhwelming” is not my thing) and build a completely bespoke visual identity for you and your audience on top of it.
In the end, you’ll be left with newfound clarity, confidence and a gorgeous brand that draws in perfect-fit clients.
Brand Strategy
Mission, values & Point of difference
Brand concept
1 tailored brand concept
Logo Suite
Stacked, long & Submark versions
Colour Palette
4-6 colours & hex codes
Font Suite
Primary, Secondary & accent fonts
Brand Style Guide
colour codes, font download links & ‘how to use’
From
$4,500 AUD
Add-ons
From $1,200 AUD each
Bring depth to your brand’s visual story by adding supporting elements, templates and printed collateral.
Supporting elements
Custom Illustrations/icons & patterns
Socials templates
10 editable posts & 10 reel covers
Branded collateral
Up to 2 pieces of supporting collateral
(eg. business cards, gift vouchers, etc)
The Process
1. Project Prep
Once your project slot is booked in, I’ll send you some prep work: a short questionnaire and a Pinterest board to gather inspo with.
2. Strategy
We’ll have a stategy session where we talk through your answers and ideas in depth. This will serve as the basis for your brand strategy.
3. Design
Building on the brand strategy, I’ll create for you a brand concept with a logo suite, colour palette and font selection that fits you perfectly.
4. Launch!
Once we’ve completed revisions and you’re in love with your new branding, we’ll launch! I’ll send you all your files plus a brand style tile for easy use.
FAQs
How many concepts are included in a branding project?
Alchemy Creative is a one-concept studio. This means that I develop a single, focused brand concept rather than several half-finished ideas. As with anything tailor-made, I’ve found this results in a higher quality result.
Lots of work is done in the beginning to ensure that I understand your brand and vision before we start the design phase.
What if I don't like the end result?
I have processes in place to make sure we get your brand direction right very early so that the end result feels like a natural progression of what we’ve been working on together, rather than a sudden, possibly unpleasant surprise. This proven formula guarantees a brand that you can’t wait to share!
Can we do something that's not included in the package?
Absolutely! Extra deliverables are quoted separately from the packages and will generally require more time but they are totally doable – just let me know what you’d like.
If you need a website after we’ve completed your branding, I offer The Total Package, a brand and website bundle that actually saves you a bit of money if you select that rather than doing both separately. 😉
Can you just do a logo on its own?
Sorry, no. A logo never exists on its own; there’s always some element of strategy behind it. It always uses fonts and have a colour palette. And a well-made logo comes in multiple versions so that you can use it anywhere.
These deliverables make up my main branding package, so this is the package to choose if you’re after the basics.
The Total Package
A comprehensive brand strategy, design and website package for ambitious founders.
VIP Design Day
For those smaller projects, from branded collateral to website updates and more.