Branding & Web Design
Gold Coast, Australia

Wellness brand, Root Cause Wellness, approached me to develop custom branding and an e-commerce website for their range of homeopathy services and products.

We began with brand strategy, discovering who her target audience were, what brand values she wanted to represent and how it needed to be positioned within the competitive local Gold Coast market. We then executed this vision with a brand identity rooted in imagery of dandelions and organic, nature-inspired art nouveau styling. This was then expanded into custom hand-illustrated patterns and icons.

The e-commerce website was custom built on WordPress and incorporate a contact form, online product store and a bookings area for appointments and consultations.