Brand Strategy
& Design

Erin approached us to develop brand strategy and a brand identity for her business, Peace of Mind VA. We started out by getting her brand’s values, personality and target audience down. Once we had a deep understanding, we then developed a a brand identity that focused on warmth, friendliness and included a touch of the modern bohemian in it.

We did this with a colour palette that felt warm and earthy but saturated to keep things fun and playful. This palette was also wellness-coded as her target market were typically in the wellness space. A fun, chunky serif typeface rounded things off and became the main element of her logo.

We then custom illustrated assets revolving around nature, magic and tech, turning these into repeatable patterns and submarks for extra brand versatility.